Happy, el nuevo personaje de McDonald’s

McDonald’s lanza un nuevo personaje después de Ronal McDonald. Happy será el protagonista en todas las comunicaciones de la marca con el objetivo de vincularse con el público infantil. Concretamente, Happy es la personalización del icono de la caja de Happy Meal y para su creación se han utilizado las técnicas 3D más avanzadas.

La cadena de restauración ha creado un site, www.happymeal.es, desde donde se ofrecen contenidos lúdicos (aplicaciones, juegos y vídeos) y didácticos de la mano de Happy. La web contará con siete secciones diferentes, a través de las cuales los menores podrán navegar fácilmente descubriendo divertidos contenidos que se actualizarán regularmente. Una de ellas es “Happy English”, para la que McDonald´s ha contado con la colaboración de RTVE para emitir diferentes capítulos de la serie “Gomaspumenglish”.

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