El coro perdido, una campaña solidaria muy visual

El grupo de música REM cantaba que el “mundo estaba loco” (mad world). Esta canción hace de hilo conductor en el spot de la International Children´s Fundation. Un coro de niños cantan la canción de REM y cada 3 segundo uno de ellos desaparece del escenario, hasta quedar solo uno. Un mensaje muy visual que deja claro que “cada tres segundo el plantea pierde un hijo a causa del hambre, la malnutrición, el agua contaminada o por la falta de medicamentos”. La campaña la firma la agencia de publicidad Grey Düsseldorf.


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